Display-based ad networks like AdPushup, FreeStar, Ezoic, etc. help you (the publisher) solve your monetization problems. They do this by asking you to deploy their GAM tags on your website. They handle all the demand and operations and pay you a revenue share. It seems easy because it takes away all the operational work around managing Google Ad Manager (GAM) and all the demand inside it (like AdX, ad networks, SSPs, bidders, etc.). This is a great option if you are an early-stage publisher who would rather focus on building content and traffic.
However, as you progress and grow your traffic volume, you ask yourself – “Am I making the highest revenue possible from my ads?” To unravel this answer, you need to do 2 things – the first is to take over the control of your GAM. This requires time to learn, though. The second is to hire a dedicated ad operations expert on your team, which will cost you time and money. Both of these are investments, and you don’t know if it will make you more revenue than the ad networks. Should you invest time and money and take this risk?
AdOpsOne was created to solve this dilemma for you. At a low monthly cost and in 30 days, you get a pro ad operations team without the hassle of hiring and training one. This pro team has years of expertise in operating GAM, along with many tools, processes and automation that make ad operations a breeze. We unify data from GAM, all your demand partners, and Google Analytics onto one dashboard. This is just one of the reasons that make us different from other ad networks.
Here are 8 more differences:
CORE FUNCTION:
Ad networks operate as monetization vendors. AdOpsOne operates as your own in-house ad operations team.
TECH ASSISTANCE:
Ad networks don’t provide you product and tech guidance. AdOpsOne does. We help you audit, modify and ensure that your ad tech stack is modular and optimized as per Google Core Web Vitals. We also provide you a customized header bidding setup based on your CMS. All of the above at no additional cost.
GAM:
Ad networks operate on their own GAM. We operate on your GAM (the publisher’s). This gives you 100% transparency into everything that happens with your monetization. Unlike ad networks where it’s a black box, you’ve also got 100% control with AdOpsOne.
GOOGLE DEMAND:
Ad networks bring their own Google demand (AdX and AdSense). At AdOpsOne, we use your AdX. In case you do not have your own AdX, we enable you to get one. We are a Google Certified Channel Partner and are authorized and equipped to do this. Inside your AdX, we optimize every moving element – unified pricing rules, fill rates, ad units, blacklisting advertisers, etc. This increases your revenue from Google.
OTHER DEMAND:
Ad networks bring their own demand relationships—SSPs, exchanges, bidders, etc.—to monetize your traffic. However, at AdOpsOne, we work with your demand relationships. Did you know that every demand source out there prefers working with you directly? We make this easy by introducing you to the right people at the various demand sources. You sign contracts with these demand sources directly, and we administer their tags or end points in your GAM.
PAYMENT FLOW:
Ad networks collect revenue, deduct their share and then pay you. And there’s no way for publishers to audit or verify if the revenue reported in the publisher’s dashboard is accurate. However, at AdOpsOne, you collect all the revenue directly from all the demand sources including Google. This ensures 100% transparency and trust.
COST:
Ad networks charge between 10% and 40% revenue share depending on how well you negotiate your deal. At AdOpsOne, we charge you a flat fee based on your impression volume. See our pricing slabs here.
REVENUE:
Ad networks help you get to a certain point of revenue. With AdOpsOne, you will realize its full potential. When we look at all the publishers that have signed up with us, each one has experienced at least a 25% lift in their revenue. More than half have experienced a 100% growth. And this is after deducting our fees.
If you’re ready to embark on the journey of taking control of your monetization, we’re here to support you and make the process cost-efficient. And you’ll finally experience peak revenue.
